Statistical Analysis of the effects of Marketing on Sales using SPSS.
in Statistics
Created by
Lucy
About this course
Sales and marketing come together in the pursuit of
satisfying customers and achieving organizational objectives. This is of key
concern to both academics and practitioners. Sales fulfil the demand, while
marketing creates a new demand or fits a product into an existing demand. The
effectiveness of advertising has largely been a matter of faith. Marketing
departments might collect voluminous statistics on television program ratings
and on coupon redemptions and carefully compare the costs of marketing with total
sales.
Comments (0)
0
0 Reviews
